Coborn's Highlights Fresh with Lighted Shelf Edge System

Regional independent Coborn's Inc. has installed new lighted fixturing strips in its fresh departments to draw shopper attention and highlight its offerings.

The grocer is using the new Electro-Luminescent Fixturing (ELF) shelf edge system from Denver, Colo.-based Tebo Store Fixtures, which is designed to guide shoppers' attention to a featured area of the store.

"It's not often that I've seen a new product that produces results of this magnitude," said Andy Knoblauch, SVP of sales and merchandising for Coborn's. "The strips definitely add excitement, but most importantly, customers tend to go right to -- and spend more time at -- the fresh departments where we have them installed."

Other retailers and wholesalers leveraging the ELF system include Affiliated Foods Midwest, Caputos Fresh Market, Fresh Encounter, Spartan Stores and Sendik's.