Coborn’s, Foodtown Deploy Birdzi’s Shopper Engagement Platform
Minnesota-based Coborn’s and New Jersey-based Foodtown have both selected the Birdzi platform to provide personalized digital shopper savings and increase customer engagement.
The Birdzi platform allows retailers to target shoppers based on their personal preferences, purchase history and current location. Grocers using Birdzi technology have seen week-over-week growth in shopper engagement as they deliver targeted, relevant offers to their customers. The omnichannel approach that Birdzi enables attracted Coborn’s and Foodtown as they work to deliver the same experience to their own customers.
“Building a data-driven customer-centric marketing strategy has long been a goal of mine,” said Dennis Host, VP of marketing for St. Cloud, Minn.-based Coborn’s. “When we began conceiving the program requirements and exploring possible technology partners, we recognized that Birdzi was a perfect fit. They are able to provide personalized, relevant offers and help drive customer loyalty through very current technology streams. Once our program is fully launched, with the help of Birdzi, we will be delivering a very advanced personalized loyalty program to our guests through an app, dedicated website and in-store beacon technology.”
Coborn’s, which owns and operates 50 Coborn’s Cash Wise and Marketplace Foods grocery stores in the Upper Midwest, many of which also include liquor stores and fuel stations, launched the beta phase of its loyalty program on May 1.
Meanwhile, with more than 60 locations across New Jersey, New York, and Pennsylvania, Foodtown Inc. a division of Iselin, N.J.-based Allegiance Retail Services, chose Birdzi to help it enhance its mobile app, personalized digital circulars and offers.
“Given our commitment to customer satisfaction, we wanted to provide a single, comprehensive solution to deliver personalized campaigns across multiple shopping channels,” said Patty Youchock, director of advertising and marketing at Allegiance . “With the help of Birdzi’s unique shopper engagement platform we are able to provide shoppers with offers through our mobile app and personalized digital circulars.”
Shekar Roman, co-founder and CEO of Birdzi, also based in Iselin, said he and his team were thrilled "to be working with both Coborn’s and Foodtown to drive their customer engagement and shopper loyalty initiatives. Birdzi’s intelligent integration of an offer creation platform, mobile application, in-store beacons, consumer data analytics, and more allow independent grocers like Coborn’s and Foodtown to easily create and deliver offers – quickly achieving growth.”