CircleUp, RangeMe Team Up for CPG, Retailer Connection

CircleUp, a marketplace for investors and non-technology entrepreneurs, and RangeMe, the online platform that aims to streamline new product discovery between suppliers and retailers, have partnered to provide a new platform for emerging brands.

To date, CircleUp has helped raise more than $150 million for more than 130 companies, through its technology-enabled process that facilitates investors' ability to identify, assess, and invest into non-tech businesses, the company said.

Additionally, RangeMe boasts a lineup of buyers from major retailers including Target, Jet.com, Heinen’s and LuckyVitamin, who are currently able to view more than 30,000 verified products from more than 7,000 suppliers. RangeMe’s online match-making platform broke U.S. ground in September 2015 with retail giant Target as its official launch partner.

“The journey to success for a new consumer brand is daunting and, more often than not, a lonely experience,” said Nicky Jackson, founder/CEO of RangeMe. “RangeMe is committed to helping brands get their products in front of retail buyers. Partnering with CircleUp reinforces this commitment as it provides emerging brands with access to financial support they need to succeed and scale.”

 “Our online platform injects efficiency and effectiveness into the product discovery process, ultimately helping buyers and suppliers gain competitive advantages in the marketplace,” added Jackson.

Said Ryan Caldbeck, founder/CEO of CircleUp: “CircleUp makes it easy for value-add investors to connect quickly and efficiently with consumer entrepreneurs looking to raise capital. Similarly, RangeMe makes it easy for suppliers to connect with retailers more efficiently than ever before, and, as a result, CircleUp brands have a great resource in growing sales.”