Chef Boyardee Provides Online Hub for Moms

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Chef Boyardee Provides Online Hub for Moms

10/22/2010

Chef Boyardee, a brand of Omaha, Neb.-based ConAgra Foods, has introduced Club Mum (www.ClubMum.net), an easy-to-navigate online community for moms to swap experiences, ideas and tips about family meals and other issues of interest.

Overseen by a panel of four mom bloggers, Club Mum – the name refers to moms’ habit of keeping quiet about their child-rearing secrets – the website offers editorial and video content on a wide range of subjects, among them getting vegetables into kids' diets, making sure little ones stay active during inclement winter weather, strategies for dealing with finicky eaters, packing healthful lunches and encouraging family-wide philanthropy. Additionally, Chef Boyardee has rolled out a Club Mum Facebook page, which mirrors the Club Mum site and serves as another way for moms to connect.

"Being a mom is tough work, and Club Mum is a great way to learn tips and tricks on parenting from other moms," said Jodi Grundig, mom blogger of www.MultiTaskingMommy.com and Club Mum panelist. “Like many moms, I have my own secret strategies for getting my kids to do things that are good for them – from making mealtime decisions to encouraging good habits and smooth bedtime routines. So it's comforting to have a destination where women can share the ups and downs of motherhood and our best kept secrets for keeping the peace at the dinner table and beyond.”

Besides Grundig, Club Mum's blog panelists are Laurin Evans of www.AimingLow.com, Heather Spohr of www.TheSpohrsAreMultiplying.com and Sylvia Martinez of www.mamalatinatips.com, who posts in both English and Spanish.

To help moms even more in their goal of preparing more nutritious meals for their kids, Chef Boyardee has expanded some its canned pasta line to include Whole Grain Beefaroni, Lasagna and Mini ABC's & 123’s, which also provide a full serving of vegetables.

"Chef Boyardee with whole grain creates a true win-win,” noted Laura Flanagan, ConAgra’s president of shelf-stable meals. “Moms can feed their kids a wholesome meal they feel good about, and kids already love the taste of Chef Boyardee. No one has to compromise.”