Charge ahead

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Charge ahead

03/11/2008
Shoppers in need of a quick pick-me-up should eagerly bite into Snickers Charged, the first candy bar from the brand to offer added caffeine (60 milligrams), taurine, and B vitamins. Providing both lasting energy and hunger satisfaction, the product seeks to appeal to the 55 percent to 90 percent of the U.S. population who consume caffeine daily, according to Hackettstown, N.J.-based Mars Snackfood U.S., which manufactures Snickers. The suggested retail price for a 1.83-ounce bar is 65 cents. Visit www.snickers.com to learn more.