Chairman’s Reserve to Unveil Summer Grilling Promo

This grilling season, Tyson Fresh Meats, Inc. will run a promotion for its Chairman’s Reserve Premium Meats brand from July 8 – Aug. 31.

Featuring Chairman’s Reserve Certified Premium Beef and Chairman’s Reserve Premium Pork products, the "Roll with the Best" promotion is designed to put an emphasis on the brand as retailers continue the momentum of grilling during the late summer months.

“We know consumers want consistently tender and flavorful steaks and chops, and they can count on Chairman’s Reserve Premium Meats to deliver every time,” said Kent Harrison, VP of marketing and premium programs for Tyson Fresh Meats, Inc. “The ‘Roll with the Best’ promotion is all about helping consumers enjoy the best eating experience this summer grilling season. We don’t compromise on our products, and we don’t think consumers who want a great eating experience should have to either.”

In-store promotional elements include a poster, iron man sign and spring-loaded attention grabbers for both the meat department and cross merchandising in the wine department, as well as grilling tips, wine pairings and recipes for grilled entrées featured on the brand’s website. Packages will also include an on-pack instant redeemable coupon for $1 off any Chairman’s Reserve Premium Meats product.

Tyson Fresh Meats, Inc. is the beef and pork subsidiary of Springdale, Ark.-based Tyson Foods, Inc.