Cedarlane Rolls Out Brand Makeover

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Cedarlane Rolls Out Brand Makeover


Cedarlane Natural Foods, Inc. is marking three decades in business with a whole new image. The Carson, Calif.-based company’s comprehensive brand makeover will include a freshened logo, revised product packaging and a revamped website. The website and new packaging will debut in January 2012.

“After 30 successful years in the industry, we’re ready to grow and move forward into the next decade with a fresh new look to our products and a completely updated website,” said Cedarlane founder and President Robert Atallah. “Cedarlane will continue to offer great-tasting, all-natural frozen foods that are easy to prepare, yet our products will reflect a more modern, shopper-friendly image.”

The brand’s new packaging will showcase an updated logo more clearly representative of the brand’s values. The weathering of the plaque on the right side represents the company’s heritage in the natural food industry, while the color green and the circular fork emblem underscore Cedarlane’s commitment to healthier eating and a healthier planet. The cedar tree itself conveys the Mediterranean outlook of “food as medicine and medicine as food.” Finally, combining the tree with the circular fork emblem encapsulates the “field-to-fork” concept behind Cedarlane’s offerings.

In addition to a series of nutritional icons clearly providing key nutrition information, each product’s refreshed package design will include a round seal/stamp that denotes the item’s primary benefit, such as “Gluten-Free,” “Low Fat,” or “High Fiber.” Front-panel call-outs will show shoppers the amount of protein, fiber, fat or sugar content at a glance.

Packaging will also contain QR codes that, when scanned, will lead customers to the new interactive Cedarlane website, where customers can find out about special promotions and partnerships.

The website will encourage more interaction between the brand and consumers via a Facebook window and Twitter link on the homepage, as well as a community section for sharing photos, opinions and nutrition news. A product menu will inform consumers about the line’s quality ingredients, certified-organic options and vegetarian options, while a store locater will make it easy for people to find the closest grocery store carrying Cedarlane products and a “Buy Now” feature will enable convenient online purchases.