Catalina Acquires Modiv Media

Catalina Marketing Corp. has completed its acquisition of Modiv Media, a provider of mobile commerce solutions. The integration of Modiv into Catalina will give brands and retailers the ability to engage shoppers, influence their behavior, and boost loyalty with a unique mobile experience that saves shoppers time and money.

Catalina helps manufacturer and retail brands achieve unprecedented performance and healthier outcomes though integrated in-store and online marketing platforms. The acquisition extends the marketer’s targeted consumer engagement to include shoppers’ smartphones.

“We’ve been watching Modiv for quite some time now,” said Jamie Egasti, CEO of St. Petersburg, Fla.-based Catalina. “Their success in driving in-store innovation is unmatched, and their ability to deliver a scalable mobile commerce solution is exactly what retailers are looking for. The acquisition will allow Catalina to drive greater consumer engagement before and during the buying experience for brands, and deliver increased revenue and shopper loyalty for large-scale retailers.”

“Modiv’s retailer-proven mobile commerce solution, coupled with Catalina’s scale, analytics and content, provides an unmatched mobile shopper marketing solution for large retailers,” added Mike Grimes, SVP of mobile commerce for Catalina and former CEO of Quincy, Mass.-based Modiv. “Helping shoppers save time and money through an intuitive and relevant mobile experience is paramount to the future of retail. When combined with Catalina’s deep targeting and large CPG-funded offer pool, this becomes a must-have for retailers.”

“Modiv has spent the last several years building in-store mobile solutions from the ground up, engineering for a very complex environment,” noted Egasti. “Today, they have the only mobile commerce solution designed to meet the demands of high-frequency retail. From comprehensive integration with POS systems to leveraging loyalty and CRM (customer relationship management) to influence behavior, this solution integrates perfectly with Catalina and will change how retailers and brands engage and empower consumers.”

Already in more than 350 locations, Modiv’s retailer-branded solution influences 1 million-plus shopping trips each month that drive in excess of $1 billion in retailer sales annually.

Last February, the company rolled out Modiv Social, which enables retailers and brands to offer shoppers an integrated mobile coupon wallet experience that aggregates coupons from any couponing source, including Web, retailer, mobile and digital, and gives shoppers the unique ability to share select mobile coupons on Facebook. Going far beyond simple sharing, Modiv Social lets retailers and brands track, monitor, manage and analyze the lifecycle of a socially shared coupon, as well as pinpoint ‘shopping influencers’ and reward those who share these coupons.

The entire Modiv team will remain in the Boston area as the base of Catalina’s mobile initiatives. The company is currently considering a new office location in Boston’s Innovation District to facilitate expansion plans for the mobile team.

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