Campbell Launches Keurig-brewed K-Cup Packs
Campbell Soup Company and Green Mountain Coffee Roasters have teamed up to offer Campbell’s Fresh-Brewed Soup K-Cup packs, which feature a broth K-Cup pack and a packet of dry pasta and vegetable blend garnish – all prepared in a Keurig brewing system.
“This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces,” said Denise Morrison, president and CEO of Campbell Soup Company. “Campbell is connecting with consumers in new and exciting ways. We expect this delicious Campbell’s Fresh-Brewed Soup to provide consumers with a flavorful, convenient soup that fits their lives today.”
The companies expect to launch three varieties of the new soup, including Homestyle Chicken Broth & Noodle, in 2014. They also expect Campbell’s Fresh-Brewed Soup to be offered in the same aisles and retail sections of stores where Keurig Brewed K-Cup pack varieties are sold.
Founded in 1869, Camden, N.J.-based Campbell Soup Company manufactures and markets high-quality foods and simple meals, including soup and sauces, snacks and healthy beverages.