Buehler’s Fresh Foods has joined forces with Ibotta, Inc. to enable customers to earn cash rewards when using its Advantage loyalty rewards card at the checkout.
Buehler’s shoppers can now redeem Ibotta offers automatically in all of the Wooster, Ohio-based grocers’ 13 stores throughout Ohio, by using the free app to earn cash on top of in-store savings.
"One of our main goals has always been to exceed customer expectations with new initiatives and exceptional customer service,” explained Bob Buehler, VP of marketing. “When Ibotta came to us and said that our shoppers wanted to use the free Ibotta app...we looked into it, and we are very excited to offer Ibotta to our shoppers. Partnering with Ibotta allows us to offer cash rewards directly to our shoppers in a fun and different way.”
Bryan Leach, CEO of Ibotta, said the alliance is “is a win for Ibotta users because they love using [the mobile app] in conjunction with retailer loyalty cards. When our users request their favorite stores, we do our best to make that happen," added Leach.
In addition to using Ibotta’s new automated redemption process, Buehler’s shoppers who are new to Ibotta can use it for the first time and qualify for a $10 bonus.
With over 1.3 million users, Ibotta is the 16th most frequently used app in the United States, said Leach, citing statistics from Consumer Intelligence Research Partners.
Ibotta can be downloaded for free in the Apple App Store and Google Play.
More information about how Ibotta works at Buehler’s is available here.
Ibotta is a Silicon Valley-backed technology company that focuses on developing the world’s first brand engagement mobile applications.
Buehler’s Fresh Foods’ parent, E&H Family Group, also owns and operates ACE Hardware stores located in Orrville, Medina, Dover, New Philadelphia, Delaware, Jackson Township, Independence, Rocky River, Westlake, Middlefield and Oberlin, Ohio.