Brookhaven Marketplace Brings Fresh Ordering Kiosk to Shoppers
Brookhaven Marketplace, an independent grocer in Mokena, Ill, has deployed ADUSA’s Mobile Fresh Foods Kiosk for face to face ordering at its store.
The mobile kiosk is Web-based and can be deployed on a diverse set of hardware platforms. At Brookhaven, it was deployed on an iPad using the Safari browser. The associate taking orders from customers on the iPad is also equipped with a wireless, belt-mounted, micro thermal printer from ADUSA partner, Zebra Technologies. The Zebra printer produces the order ticket which the associate then hands to the customer.
With their deli order being prepared, the customer can continue shopping and return to pick up the finished order in the same location where completed kiosk orders are staged. “The kiosk at our test store in Mokena has been really well received by our customers, so we decided to try to build on that and install face-2-face order-taking, as well,” said John Peter Bertakis, general manager at Brookhaven Marketplace. “The way the system works enables us to be proactive and ultimately provide our customers with better service. For example, he pointed out, while many customers are now placing orders on the kiosk, we still have times where long lines develop at the deli. When that happens, we can now send an associate out with the iPad and effectively do some line busting to help shrink the line back down and enable customers to get back to shopping the rest of the store.”
According to Juan C. Perez, president of ADUSA, Inc., the face-2-face order-taking application is supplemental to its kiosks and is a good fit for retailers like Brookhaven that are looking to provide their customers with another channel for placing orders with their fresh foods departments.
Hoffman Estates, Ill.-based ADUSA provides self-ordering kiosk and queue management solutions for grocery supermarkets. Its clients include Angelo Caputo’s Fresh Market, Brookhaven Marketplace, Dillon’s, Dorothy Lane Market, Fred Meyer, Fry’s Food & Drug, Hannaford Bros., Kroger, Price Chopper, Schnuck Markets, and Stew Leonards’s.