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Boomers Are Overwhelmed by Abundance of Health and Nutrition Info: Survey

MINNEAPOLIS -- Conflicting information about fats, chocolate, and other buzz words connected to diet and health these days is leaving Americans confused and mystified about how to take care of themselves, finds a new survey of 1,086 Baby Boomers.

"The HEALTHY BOOMER Survey," conducted on behalf of, found that more than one-half of those surveyed are frustrated and confused by conflicting health and nutritional information available today. Although Boomers are actively searching for simple ways to stay healthy, half of all Boomers surveyed find it difficult to stay current on all the new health and nutritional information. Additionally, more than four out of 10 Boomers are overwhelmed by all of the inconsistent health reports and they feel that they hear too much data about health and nutrition that is not relevant to them.

Three-fourths of the Boomers surveyed said they receive most of their trusted health and nutritional information from doctors and nutritionists. Following closely as a trusted source are health-related Web sites; however Boomers revealed that they actually utilize these sites only about a quarter of the time when searching for information. The reason may be that most of the information on current sites is boring, confusing, and just plain difficult to follow. is a new Web site that General Mills helped develop to provide a trusted resource center for Baby Boomers to provide useful, educational, and engaging food and nutrition information. The site allows users to set personal goals and provides recipes and suggestions to help them maintain and follow a successful path.

"With the plethora of information overwhelming Americans, we saw the opportunity to create a simple, straight-forward Web site that makes eating better easier and more fun," said Jeff Fuller, Health and Wellness Center of Excellence, General Mills, in a statement. "We feel that answers this need by creating a place where people can learn from experts, as well as from others like themselves, how healthy eating habits and easy-to-follow exercises can lead to a better life."

Furthermore, is partnering with LLuminari, a network of well-known, evidence-based health experts. These doctors have a prominent role on the Web site where members can connect with the experts.

And because is about helping everyone in America eat better, the site includes a partnership with America's Second Harvest. For each dollar raised, America's Second Harvest can distribute up to 15 meals.
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