BJ’s Chooses IRI as Customer Insights Provider
BJ's Wholesale Club has chosen Chicago-based data and analytics provider IRI as its supplier of POS and consumer panel data, which will help the Westborough, Mass.-based chain better understand its shoppers and their needs rather than prioritize what it thinks consumers want.
The retailer will leverage the IRI Unify and Liquid Data platforms for more robust and integrated data. Unify, a data visualization platform, combines all of IRI’s cloud-based applications into a single, unified visualization platform, using the power of IRI Liquid Data. Liquid Data is an end-to-end consumer-insights-to-activation solution with hundreds of integrated data sets that can be further enriched with client data in a tailored private-cloud deployment.
The partnership also will allow IRI to assist in refining category strategies focused on assortment, merchandising, pricing and targeted segmentation.
“Selecting IRI as our insights provider was a prudent decision,” said William Werner, SVP of strategic planning and analysis at BJ’s. “We are eager to leverage IRI’s integrated platform and comprehensive data. These offerings, as well as IRI’s efficient service deployment and real-time data access, will help us reach our goals.”