Bi-Lo has embarked on a trip to its stores in North Carolina, South Carolina, Georgia and Tennessee in a classic Airstream trailer as a way to celebrate the company’s 50th year in business. At each stop during the eight-week tour, which runs through Oct. 20, consumers will have the chance to win prizes and receive special gifts.
Ten winners will get $250 worth of groceries, nine during the tour events and one picked via the grocer’s Facebook page. Another 10 winners at the stores will receive a free tank of gas, valued at up to $70.
Bi-Lo will also give away 25 reusable shopping bags containing store-brand products, and 100 individuals will score a retro T-shirt paying tribute to the company’s 50-year history. Customers on the day of the tour stop can also take advantage of vintage pricing from noon to 2 p.m. on Coca-Cola glass-bottle 6-packs, which were priced at 99 cents in 1961, the year Bi-Lo was founded by former Winn-Dixie executive Frank Outlaw.
“Bi-Lo wanted to do something very special for our customers for whom we have had the privilege of providing savings without sacrificing on quality, service or price these past 50 years,” explained Michael Byars, president and CEO of Mauldin, S.C.-based Bi-Lo, which operates 207 supermarkets in the four states it plans to visit, employing about 15,100 people. “We wanted our ‘Blast From The Past’ tour to be something that everyone in our market could participate in, and we hope that our customers take advantage of the festivities and great prizes we have planned for each tour stop along the way.”
Customers can visit www.bi-lo.com/50th for more details on the Blast From The Past tour, including upcoming tour stops, company history and how local residents can win prizes during the tour.