Bi-Lo Holdings to Rebanner Sweetbay, Reid's Stores
Bi-Lo Holdings will convert the Sweetbay and Reid’s stores it has acquired from Delhaize Group to the Winn-Dixie and Bi-Lo banners, respectively. Conversion of the banner names is anticipated to begin in the first quarter of 2014.
The company said it will maintain the majority of the acquired Harveys stores, though some may convert to the Winn-Dixie or Bi-Lo banners.
The pending transition of the Sweetbay and Reid’s stores aims to reduce “overlapping footprints,” according to the company, and that there is little overlap between the Bi-Lo, Winn-Dixie and Harveys banners. The company intends to retain all store-level associates within the stores being acquired and operated.
"Sweetbay, Harveys and Reid's have outstanding reputations, and their talented teams of associates have played a key role in making these stores an important part of the communities they serve," said Randall Onstead, president and CEO of Bi-Lo Holdings. "We are pleased to soon welcome the outstanding associates of all three chains to the Bi-Lo Holdings family."
In May 2013, Bi-Lo Holdings agreed to acquire substantially all of the stores in the Sweetbay, Harveys and Reid's supermarket chains from Delhaize. Until the transaction is complete, the banners will continue to operate independently from Bi-Lo Holdings and its subsidiaries.
Jacksonville, Fla.-based Bi-Lo Holdings, which recently filed for an IPO, is the ninth-largest conventional supermarket chain in the U.S. The company employs nearly 60,000 associates and operates 686 grocery stores and 482 in-store pharmacies throughout Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.