A-B Rolls Out Busch Signature Copper Lager

Anheuser-Busch has introduced its new Busch Signature Copper Lager, which represents the Busch brand’s first beer innovation in more than 15 years.

Available in 12 states across the Midwest, the new offering, which boasts a “slightly-more-flavorful beer for that slightly-more-special occasion,” consists of a smooth, full-bodied copper lager with the added richness of roasted caramel malts.

“For Busch drinkers who work hard and want to celebrate an accomplishment, big or small, we created a smooth-tasting copper lager for those moments in life that deserve something slightly more special,” said Edison Yu, VP of value brands at St. Louis-based Anheuser-Busch. “Busch Signature is the first and only copper lager in the category and a simple, approachable choice for consumers that seek a more flavorful beer without any of the pretentiousness.”

‘A Penny For Your Thoughts’

To support the product launch, Busch will host sampling events at select locations in which consumers who provide their thoughts on the taste and look of the new brew will receive a penny along with a limited-edition Busch Signature Copper Lager coaster. Dates and locations for the events will be announced in the coming weeks.

Busch Signature Copper Lager is now available in 12-ounce 12-pack bottles, 16-ounce six-pack cans, and 25-ounce cans in Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin.