AWG Partners with Tech Solutions Provider Freshop

Associated Wholesale Grocers (AWG) has chosen Freshop Inc. as a technology solution provider for its more than 3,400 locations in 31 states.

“We know consumers are looking for a different way to shop for groceries,” said Kate Favrow, AWG corporate marketing manager. “AWG’s partnership with Freshop allows our retailers to meet that consumer desire while staying true to their established brand.”

The Freshop platform provides shoppers with the same experience online as when they shop brick-and-mortar stores; they can browse products, recipes and healthy living tips, and they can access the weekly circular to click on products to build shopping lists. Customers can then either take their list to the store to shop or allow a personal shopper to select their items that they pick up or have delivered.

“With their focus on store level and existing digital platform integration, we’re confident Freshop can help our retailers evolve quickly and in a way that meets the consumers’ needs," Favrow added.