AWG Launches Social Media Listening, Engagement Hub

Retailer-owned cooperative Associated Wholesale Grocers (AWG) launched a social media monitoring and engagement program to support its independent retailers’ social media efforts.

Called the Customer Connect Center (C³), the program houses trained subject-matter experts who leverage industry-leading technology to provide reporting and engagement services to member retailers. The program is built upon comprehensive monitoring of social media websites and other online content sources.

“We are always looking for ways to provide high-value services to our retailers,” said Steve Arnold, AWG SVP of grocery products. “Our marketing and advertising group contains really talented social media experts. We will keep our independent retailers competitive in the fast-paced digital marketplace through offensive and defensive monitoring and engagement.”

AWG Marketing/Advertising provides full-service marketing and advertising programs for member retailers at competitive rates, allowing co-op members to benefit from the group’s collective power.

“We already create and manage digital programs for many member retailers around the country,” said corporate marketing manager Kate Favrow. “The C³ will enhance these programs by helping retailers to act upon social media conversations and data.”

The AWG marketing/advertising team will also leverage the C³ to monitor conversations around the company’s four private-label brands: Best Choice, Always Save, Clearly Organic and Superior Selections.

Established in 1926, AWG currently has over 600 member-owners and services over 2,400 retail outlets in 21 states.