Avocados From Mexico Wins With Sweepstakes
Avocados from Mexico’s recent breakfast campaign sweepstakes on Facebook, Wake Up A Winner, received more than 58,800 entries from April 2 through May 6. The contest, which awarded 35 daily prizes of $200 grocery gift cards and one grand-prize trip to a bed-and-breakfast in Napa Valley, Calif., aimed to increase avocado usage at breakfast.
Over the course of the five-week promotion, Los Angeles-based Avocados from Mexico acquired 17,021 new Facebook fans and drove more than 40,500 visits to its website by directing consumers there for avocado breakfast recipes. Further, the campaign generated more than 15 million impressions from online and mobile advertising, Facebook ads, social media efforts, and in-store merchandising that included in-store signage in 1,000-plus select retail locations.
“Knowing that breakfast is one of the most important meals of the day, Avocados from Mexico saw the opportunity to increase product consumption by educating consumers on how avocados are a quick, nutritious way to make their breakfast distinctly delicious,” explained Eduardo Serena, marketing director of APEAM. “The Wake up a Winner promotion proved to be incredibly effective at generating awareness and excitement about avocados for breakfast, and we hope to build on those efforts as we move forward to support other new usage ideas.”