Associated Food Stores Partners with P&G for Marvel Promotion

Associated Food Stores has partnered with Procter & Gamble (P&G) to sponsor Marvel Universe LIVE!, a live action show playing at the Vivint Smart Home Arena, Feb. 11-14.

The Salt Lake City-based wholesaler debuted the promotion in an effort to combat the traditional post-holiday sales slump.

The superhero event includes exclusive deals and promotions from P&G for participating retailers. Shoppers who spend $25 on P&G products will be automatically entered to win Marvel merchandise, such as a Marvel blanket and tickets to the show. A total of 150 show tickets will be given away in various bundles through drawings and social giveaways. Retailers are encouraged to create in-store displays, social media campaigns and email announcements to promote the giveaways.

“We loved the idea of partnering with P&G for Marvel Universe LIVE! Because it gives us an opportunity to bring something different and exciting to our shoppers that, like food, the whole family can enjoy,” said Jason Sokol, director of marketing for Associated Food Stores.