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‘Ask Peapod’ Enables Voice Ordering

Online grocer Peapod has launched “Ask Peapod,” its Alexa skill for hands-free voice ordering to enable immediate, in-the-moment additions to shoppers’ weekly grocery carts.

“The beauty of online grocery shopping is that you can add to your order throughout the week and at the very moment you remember that you need something,” noted Peapod VP of Product Cat de Merode. “In fact, we know that our customers often visit Peapod multiple times throughout the week while completing their orders. Now, as soon as a shopper thinks of an item, they have the option of adding it their cart via Alexa, their desktop, or our award-winning mobile app for the ultimate convenience.”

The Peapod skill is now available to consumers with an Alexa-enabled device. Peapod’s full grocery store selection can be ordered on Alexa. As well as adding and removing items in the cart, Alexa can reorder a customer’s last order and alert a customer to a delivery date. To access the skill, Alexa users must download the Alexa app via iTunes or Play Store; find “Ask Peapod” in the “Skills” section of Alexa; click “Enable” and follow the instructions to sign in to a Peapod account, or create a new one; ask Alexa to “Open Peapod” to hear all options; or get started at once by saying “Alexa, ask Peapod to add” and mentioning any grocery items; and place the order.

Added de Merode: “At Peapod, we love new technologies, particularly when they fit so naturally into household planning. Knowing that 51 precent of Amazon Echo users have their devices in the kitchen, launching ‘Ask Peapod’ on Alexa was a natural innovation for Peapod as we continue to create real meal solutions that fit into normal at-home behaviors. We’re excited to add more features for our shopping chefs too, so keep an ear out for those updates.”

An Ahold USA company, Chicago-based Peapod offers delivery to both homes and businesses, and has more than 200 pickup locations. The service is available in 24 metro markets across New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Illinois, Wisconsin, Indiana, Pennsylvania, Maryland, Virginia and Washington, D.C.

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