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Asda Reports Biggest-Ever Trading Day Before Christmas

LONDON - Wal-Mart-owned Asda said Friday that it had an "excellent" Christmas with its biggest-ever trading day on Dec. 23.

The U.K. retailer said it gained an additional 800,000 customers since last Christmas, giving it well over 9 million customers each week.

Asda said it maintained the strong sales momentum it achieved all year. The retailer said its non-food departments had record-breaking sales, with the George clothing line maintaining its excellent performance.

The Asda Wal-Mart supercentres at Minworth near Sutton Coldfield and Havant became the first Asda stores to achieve GBP 4 million in sales in a single week (the final seven days trading before Christmas).

In the same period, an additional 13 stores notched up sales greater than GBP 3 million and almost 100 reached the GBP 2 million mark or over, Asda said.
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