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American Egg Board to Launch Post-Easter Campaign

STAMFORD, Conn. -­ The American Egg Board (AEB) hopes to keep consumer demand for eggs up after Easter, with a new campaign spearheaded by The J. Brown Agency, a promotion marketing agency based here.

The campaign is intended to provide creative promotions to help retailers in selected markets feature eggs as a meal solution and natural protein source. Local market media and in-store events will be included.

Egg producers typically see a fall-off in egg demand during the post-Easter period, according to the AEB.

“Egg producers are looking for ways to smooth out the traditional product purchase valley that follows Easter’s spike and lasts until early summer. J. Brown will be working closely with us to help test some possible solutions at retail to addressing this challenge,” said Louis Raffel, president and c.e.o. of the AEB.

The program will be tested in 10 to 12 markets, over a four- to six-week period during April and May.

The AEB, based in Park Ridge, Ill., helps create markets for eggs and egg products through proactive programs, promotion, research, and education. The program will be handled by J. Brown¹s Chicago office.
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