Allegiance Retailers Launch Sampling Program


Allegiance Retail Services LLC has joined forces with C.A. Courtesy Demos Inc. to launch an in-store sampling program in the following New Jersey, New York and Pennsylvania retailers: Foodtown, D'Agostino, Freshtown, Farmtastic, Brooklyn Harvest and La Bella Marketplace.

The partnership between Allegiance and North Andover, Mass.-based C.A. Courtesy, a full-service event and promotional marketing company, “provides an opportunity to introduce our successful in-store demonstration programs to the Allegiance stores,” according to C.A. Courtesy

"Our in-store sampling partnership with CA Courtesy will provide our customers with both product education and trial, while enhancing the shopping experience ... which will definitely lead to more sales!" noted John T. Derderian, VP of sales, marketing and member development for Iselin, N.J.-based Allegiance, which provides independent supermarkets with marketing, advertising, technological and merchandising support, as well as a full line of Foodtown private label products.

Demo programs will run in-store Thursday through Sunday from 10 a.m.-4 p.m. or 11 a.m.-5 p.m., but will vary based on store needs and product availability. Updates on demonstration times and locations are available through C.A. Courtesy’s Facebook page.

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