Alexander’s Highland Market Dazzles in Baton Rouge

After first opening its doors for business in early April, Alexander’s Highland Market is fast making its mark in Baton Rouge, La.

Prior to its grand opening four short months ago, south Baton Rouge had been buzzing about the store that was being built at the corner of one of the busiest intersections in town, which has since transformed into a family owned and operated neighborhood supermarket that prides itself on providing a warm and welcoming atmosphere to all customers.

“We know that it’s important to provide a full service neighborhood grocery store with a strong sense of community,” said Lathan Alexander, one of several family members who own and operate Alexander’s. “We want to provide the people of Baton Rouge with a selection of wholesome products that can only be delivered by a locally-owned family operation that shares and understands the history and unique culture of our community.”

Diverse product selection is serious business to the Alexander family. The service meat department staffed by expert butchers offers locally-raised and organic meats, grass-fed beef, prime grade meats and aged beef, as well as the Alexander family’s renowned specialty sausages, including andouille, smoked and boudin. The fresh seafood market also features locally caught fresh water and gulf seafood. Locally grown, sustainable and organic produce is also featured throughout the expansive produce department (see additional photos below).

“We believe the best produce served in Louisiana comes from Louisiana,” said Reid Alexander, the second of Alexander’s three brother-owners. “That’s why long-standing personal relationships with local farmers are critical to the excellence of our produce department.”

With one of the most extensive wine and liquor selections in south Baton Rouge, Alexander’s also offers full-service bakery and floral departments, a coffee shop, a 100-seat café and a pharmacy.

Alexander’s Highland Market’s owners strive to support other local businessmen and farmers as a steward of best practices to protect the environment. Most importantly, the owners say the aim is “to be a good neighbor to the community – something customers can depend on, relax with and share their lives with day after day.”