Hard-discount grocer Aldi has partnered with Instacart to begin piloting a grocery delivery service later this month in Atlanta, Dallas and Los Angeles, with potential for future expansion.
The service will allow customers to fill their virtual carts by visiting the San Francisco-based service's website or using its mobile app, and will provide delivery options ranging from one hour to a week later. Instacart's personal shoppers will do the rest.
"Our partnership with Instacart is another example of Aldi expanding our commitment to customer convenience and value," said Jason Hart, CEO of Aldi. "We know customers are looking for new ways to save time and money. Instacart provides easy access to our low prices at the click of a button."
All Aldi exclusive product lines, such as SimplyNature, liveGfree gluten-free foods and Little Journey premium baby essentials, will be available through the Instacart platform.
Based in Batavia, Ill., Aldi operates nearly 1,700 stores in 35 U.S. states.