Aldi Expands Analytics Capabilities With Nielsen

Hard-discount grocer Aldi has expanded its analytics relationship with research and data company Nielsen, which unveiled the deal a day after announcing its extended relationship with Tewskbury, Mass.-based DeMoulas Super Markets.

Aldi’s expanded multiyear relationship with the Schaumburg, Ill.-based company will provide consumer-sourced panel data, custom retail analytics and advertising effectiveness analytics. The agreement, which will cover all of its stores, will bring a deeper view of shopper panel data and the role advertising plays within it, a critical strategy in navigating the evolving landscape of grocery retail.

“We are continually creating a better grocery store for our customers,” said Scott Patton, Aldi's VP of corporate buying. “We selected Nielsen for its differentiation of consumer and retail data in the marketplace, so we can continue to focus on doing what we do best – save people money on their grocery bills.”

Based in Batavia, Ill., Aldi US operates nearly 1,700 stores in 35 states.