Albertsons, Symphony EYC Partner to Enhance Shopper Personalization
Albertsons Cos. has signed a multiyear enterprise-wide agreement with Palo Alto-based Symphony EYC for its Customer-Centric Retailing (CCR) platform and integrated assortment, store and shelf optimization solutions. The CCR platform – its supplier collaboration solutions based on the retailer’s customer and merchandising data across its 19 banners – will go live in the third quarter of this year, while the integrated assortment platform will roll out over the next several quarters.
The CCR platform will enable category growth by providing Albertsons category managers with an integrated suite of analytics capabilities and insights on demand, and also enable shared insights and superior collaboration with CPG suppliers, based on the combination of the company's customer and merchandising data and Symphony EYC's supplier collaboration tools and insights services. The cloud-based customer-centric integrated assortment, store and shelf optimization solutions will transform assortment planning and execution at the national and divisional levels, enable assortment localization, and assure store-level compliance, with large benefits for merchants, suppliers and customers.
"We are very excited to have Symphony EYC as our strategic Customer-Centric Retailing partner to help each of our divisions strengthen supplier collaboration and localized product assortments that customers want in our stores," said Shane Sampson, Albertsons chief marketing and merchandising officer.
Based in Boise, Idaho, Albertsons Cos. operates stores across 35 states and Washington, D.C., under 19 banners.