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Albertsons Launches Companywide 'Fresh Rescue' Program

BOISE, Idaho - Albertsons said yesterday it will roll out "fresh rescue" programs in all of its operating areas by year's end to provide local food banks dairy and meat products to food banks.

The Boise, Idaho-based retailer added that it has partnered with General Mills to donate $200,000 to allow food banks to begin improving local facilities to accommodate the need for timely product movement and temperature-controlled storage space for fresh products.

Albertsons said its partnerships with local food banks around the United States will help raise an additional estimated $100,000 this year.

"Albertsons is committed to working hard to ensure no child goes hungry in America," said Albertsons chairman, c.e.o., and president Larry Johnston in a statement. "Our commitment to make possible the donation of fresh food products is one more way that we can help families throughout the country live healthy and productive lives."

America's Second Harvest c.e.o. and president Bob Forney noted: "Albertsons' leadership in providing top-quality fresh and prepared foods will provide millions of at-risk families with the healthy, nutritious food they need. We are grateful for their ongoing commitment to providing not only more food, but better delivery systems to our network."

According to Albertsons, by the end of the year all of its divisions will have programs in place to enable donations of limited-shelf-life meat and dairy products to local food banks affiliated with America's Second Harvest, the country's biggest hunger-relief organization. Throughout its 37-state operating area, Albertsons already supports dozens of food banks through ongoing fundraising initiatives, associate volunteer activities, and the donation of nonperishable, reclaimed product.

The grocer is the recipient of America's Second Harvest's 2003 and 2004 "Retailer of the Year Award" for its significant involvement with several local food banks.
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