Albertsons Cause Marketing Program Nominated for Halo Awards
The Albertsons Cos. Foundation and the Entertainment Industry Foundation have received recognition in the 2017 Halo Awards for Hunger Is,their joint charitable program dedicated to ending childhood hunger in America.
The program has been nominated for two Halo Awards, North America's highest honor for corporate social initiatives and cause marketing, in the Best Point of Sale Campaign and Best Social Service Campaign categories. A total of 20 category awards will be given out to programs judged the best cause marketing campaigns of 2016 at the 15th Annual Engage for Good conference in Chicago on June 1.
Golden Globe-winning and Academy Award-nominated actress and humanitarian Viola Davis is the Hunger Is ambassador. To date, the program has raised more than $18 million and funded 273 programs to provide healthy food to children across the country. Funds are generated through in-store fundraising campaigns that include both customer donations at checkout and donations generated by the purchase of participating products in more than 2,300 stores operated by Boise, Idaho-based Albertsons Cos. in 33 states.
Now in its 15th year, the awards program is presented by Rye, N.Y.-based Engage for Good, and honors businesses and nonprofits for “doing well by doing good.”
“It’s a tremendous honor to be nominated for the Halo Award and to be recognized for our commitment to ending childhood hunger,” said Christy Duncan Anderson, executive director of the Albertsons Cos. Foundation. “Along with the Entertainment Industry Foundation and our tireless ambassador, Viola Davis, we’ve been able to increase access to healthy food, improve the nutritional quality of breakfast programs, and expand weekend, summer and vacation meal programs. We’re grateful to Engage for Good for recognizing these efforts and raising awareness about the problem of childhood hunger in America.”