Albertsons and Coca-Cola Team For Black History Month Celebration
BOISE, Idaho -- In honor of Black History Month, Albertsons and Coca-Cola are teaming up to make donations to African-American non-profit organizations nationwide.
This year, the fourth time the two companies have collaborated on the program, Albertsons and Coke have pledged to contribute $125,000 to organizations with ties to African-American communities -- an increase of $25,000 over last year's contribution and the partnership's largest annual Black History Month donation to date.
This year's donation will be accompanied by special in-store promotions and events featuring African-American-owned manufacturers' products at Albertsons, Jewel-Osco, Acme, Shaw's, and Star Market stores during the month of February.
Citing an ongoing commitment to building a diverse supplier base, Albertsons said the 2005 Black History Month program will feature twice as many suppliers as last year and the highest number of African-American manufacturers and distributors since the program's inception. In February, these suppliers' products are being featured in weekly ads and accompanied by in-store signage identifying the items for customers. Select store locations will support the program with a wide variety of in-store activities, such as product sampling and cooking demonstrations, prize giveaways, and celebrity appearances.
"African-American entrepreneurs have played a significant role in this country's economic success, which is why Albertsons is proud to celebrate their accomplishments by showcasing the products of our African-American business partners in our stores throughout Black History Month," said Larry Johnston, chairman, c.e.o., and president of Albertsons. "We are also privileged to join Coca-Cola in making a donation to African-American organizations committed to the preservation of African-American history and culture in our country."
"Coca-Cola is proud to partner with Albertsons to support these important local organizations that are devoted to the preservation and dissemination of African-American history in cities across the nation," said Dan Marr, president, North America sales, for Coca-Cola Enterprises. "Our Black History Month program not only recognizes the significant business accomplishments of leaders in the African-American community but also celebrates the important cultural contributions they've made nationwide."
This year, the fourth time the two companies have collaborated on the program, Albertsons and Coke have pledged to contribute $125,000 to organizations with ties to African-American communities -- an increase of $25,000 over last year's contribution and the partnership's largest annual Black History Month donation to date.
This year's donation will be accompanied by special in-store promotions and events featuring African-American-owned manufacturers' products at Albertsons, Jewel-Osco, Acme, Shaw's, and Star Market stores during the month of February.
Citing an ongoing commitment to building a diverse supplier base, Albertsons said the 2005 Black History Month program will feature twice as many suppliers as last year and the highest number of African-American manufacturers and distributors since the program's inception. In February, these suppliers' products are being featured in weekly ads and accompanied by in-store signage identifying the items for customers. Select store locations will support the program with a wide variety of in-store activities, such as product sampling and cooking demonstrations, prize giveaways, and celebrity appearances.
"African-American entrepreneurs have played a significant role in this country's economic success, which is why Albertsons is proud to celebrate their accomplishments by showcasing the products of our African-American business partners in our stores throughout Black History Month," said Larry Johnston, chairman, c.e.o., and president of Albertsons. "We are also privileged to join Coca-Cola in making a donation to African-American organizations committed to the preservation of African-American history and culture in our country."
"Coca-Cola is proud to partner with Albertsons to support these important local organizations that are devoted to the preservation and dissemination of African-American history in cities across the nation," said Dan Marr, president, North America sales, for Coca-Cola Enterprises. "Our Black History Month program not only recognizes the significant business accomplishments of leaders in the African-American community but also celebrates the important cultural contributions they've made nationwide."