Albert Heijn to Launch Line of Cholesterol-Lowering Products

AMSTERDAM, Netherlands -- Albert Heijn, next week will launch a range of cholesterol-lowering dairy products under its private label brand that includes a margarine spread, a spoonable yogurt, and "original" and "strawberry flavor" yogurt drinks.

The products incorporate Forbes Medi-Tech's cholesterol-lowering ingredient, Reducol. Phytosterols, the key ingredients in Reducol, are a standard feature of "heart-healthy" products in the Netherlands.

"Our research has found that more and more of our customers are looking to eat healthier and are particularly interested in lowering their cholesterol," said Bas Hauwert, category manager at Albert Heijn. "Based on the recent successes in other European markets, we felt that launching a line of Reducol-based dairy products would be appealing to our customers."

Albert Heijn operates approximately 700 stores, and serves approximately 2.5 million people each week.
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