Activia Brand Grows

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Activia Brand Grows

03/03/2009

Known for its Activia brand of probiotic yogurts, which has increased consumer awareness of probiotics and digestive issues, White Plains, N.Y.-based Dannon is now introducing a drink and a fiber supplement that contain the same health benefits as its groundbreaking yogurt. Activia Drinks, a drinkable version of its cultured fresh dairy yogurt, will be available in four flavors: Peach, Mixed Berry, Strawberry, and Vanilla. Activia Fiber contains three grams of fiber in each four-ounce cereal-supplemented serving and comes in three flavors: Strawberry, Vanilla, and Peach. The drinks retail for $3.99 for a four-pack and the fiber is $2.79 for a four-pack. Visit www.dannon.com to learn more.