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ACNielsen Joins RFID Lab at University of Arkansas

HOLLYWOOD, Fla. -- ACNielsen said late last week it has joined the University of Arkansas' new RFID Research Center to study the impact of radio-frequency identification technology on the worldwide consumer packaged goods industry.

The center, located at the university's Sam M. Walton College of Business, is examining how best to employ RFID technology in the CPG industry, with a special focus on helping retailers and manufacturers maximize their return on RFID investment.

The announcement was made during Consumer 360, a CPG industry educational and networking conference hosted by VNU businesses ACNielsen and Spectra.

Ted Fichuk, s.v.p., retail measurement services, ACNielsen Global Marketing, noted in a statement: "We are very pleased to be affiliated with the RFID Research Center at the University of Arkansas. Just as the bar code brought many new insights to the CPG industry, RFID has the potential to bring about many additional benefits, such as automatic out-of-stock alerts and real-time product forecasting. We have been very proactive in studying the issues and opportunities around the analysis and use of RFID-generated information. We anticipate a healthy dialogue at the RFID Research Center that will benefit our industry on a global scale."

"ACNielsen is not only the global leader in marketing information; it is also one of the true pioneers in studying the implications of RFID technology for the CPG industry," said Bill Hardgrave, director of the RFID Research Center. "We look forward to tapping into their wealth of insights."

ACNielsen was one of the original members of MIT’s Auto-ID Center, and later became a member of the EPCglobal Business Action Group, a nonprofit organization responsible for the commercialization of electronic product codes. In early 2004 ACNielsen opened its own RFID Learning Lab at its U.S. business headquarters in Schaumburg, Ill.

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