ACNielsen to Act as Preferred Provider for Couche-Tard's U.S. Divisions
SCHAUMBURG, Ill. -- ACNielsen U.S., an operating unit of ACNielsen, a VNU business, yesterday unveiled an information sharing alliance with convenience store chain Circle K Stores Inc., a subsidiary of Alimentation Couche-Tard Inc.
Under this agreement, ACNielsen will monitor sales and create trading areas for Couche-Tard's five U.S. divisions: Florida and Gulf, Southeast, Arizona, Midwest, and West Coast in addition to a total trade area.
The deal gives ACNielsen an even greater degree of market-level coverage in the convenience store channel through its Convenience Track service.
Under this agreement, ACNielsen will monitor sales and create trading areas for Couche-Tard's five U.S. divisions: Florida and Gulf, Southeast, Arizona, Midwest, and West Coast in addition to a total trade area.
The deal gives ACNielsen an even greater degree of market-level coverage in the convenience store channel through its Convenience Track service.