Absolut Unveils Chicago-inspired Vodka
Absolut, a brand of New York-based Pernod Ricard USA, has unveiled Absolut Chicago, the seventh flavor in the brand’s city-inspired flavor portfolio.
Fused with olive and rosemary flavor, Absolut Chicago is designed as a complement to some of the city’s signature cocktails, including martinis, bloody marys and lemonade simple serve.
The new vodka variety is packaged in a specially-designed bottle, whose design was crowdsourced through a partnership with the Chicago-based design community, Threadless. Over 170 designs were submitted and over 156,000 votes cast. Ross Bruggink describes his winning design as a “stylized cityscape incorporating architectural and iconic elements of Chicago.”
“Absolut Chicago is a product of creativity and collaboration,” said Maxime Kouchnir, VP, Vodkas, Pernod Ricard USA. “By putting the bottle design in the hands of artists, Absolut Chicago inspired hundreds of people to express their creativity through an unexpected canvas.”
Absolut’s city-inspired flavor portfolio launched in 2007 with the introduction of Absolut New Orleans, a flavor reminiscent of the Big Easy. Each year since, the brand has launched the following U.S. limited-edition flavors: Absolut Los Angeles (2008), Absolut Boston (2009), Absolut Brooklyn (2010), Absolut SF (2011) and Absolut Miami (2012).
Absolut Chicago is now available in 750-milliliter bottles with a suggested retail price of $19.99.
Pernod Ricard USA is the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide.