Absolut Tune Partners with Pop Duo Icona Pop
Absolut, a brand of Purchase, N.Y.-based Pernod Ricard USA, has partnered with Icona Pop – the pop sensation from Sweden behind the single “I Love It” ft. Charli XCX – to launch Absolut Tune nationwide, a blend of crisp white wine and premium vodka.
To celebrate its national release, Absolut and Icona Pop are encouraging party-goers to enjoy Absolut Tune, as featured in the Swedish duo’s new video “All Night” from its forthcoming debut album, “THIS IS…Icona Pop,” out Sept. 24.
“We’re thrilled to partner with Absolut Tune for our new video and single ‘All Night,’” said Caroline Hjelt of Icona Pop. “They’ve been so fun to work with and we can’t wait for our fans to toast along with us,” added Aino Jawo, also of Icona Pop.
Previously only available in select markets, Absolut Tune can now be enjoyed nationwide. Designed for any occasion, the drink aims to deliver well-integrated aromas and flavors that are well-balanced, rich, floral and fruity -- met by a premium vodka note at the end.
“We’re excited to join forces with Icona Pop to nationally introduce Absolut Tune,” said Maxime Kouchnir, VP of Vodkas at Pernod Ricard. “This blend allows us to experiment with new tastes and trends while offering consumers another delicious drink option perfect for any celebratory occasion.”
Absolut Tune’s bottle design (left) features a white outer layer, filled with bright gold accents that unzip down the side to reveal a shiny black and gold interior.
Pernod Ricard USA is the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide.