7-Eleven Gets Dibs on Diet's Coke's First-Ever Frozen Product

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7-Eleven Gets Dibs on Diet's Coke's First-Ever Frozen Product

02/27/2014

DALLAS and ATLANTA – Diet Coke lovers now have a new way to enjoy the beverage at 7-Eleven Inc. stores. The Diet Coke FROST Cherry Slurpee is available exclusively at the convenience store chain for a limited time. The first frozen offering in the beverage brand's 31-year history has a natural cherry flavor and just 30 calories per 20-ounce serving.

"Diet Coke FROST is a great-tasting, refreshing uplift for any time of day," said Stuart Kronauge, general manager of sparkling beverages, Coca-Cola North America. "Providing fans with yet another way to enjoy their favorite beverage demonstrates why Diet Coke continues to be the No. 2 beverage in the U.S. Exclusively partnering with 7-Eleven for the debut of Diet Coke FROST brings this innovation to people nationwide in a setting famous for delivering frozen perfection."

Diet Coke FROST debuted at 7-Eleven stores nationwide on Wednesday, Feb. 26, and will appear at other retail locations in late May.

"Customers turn to 7-Eleven for our iconic Slurpee beverages, which is how America can first experience Diet Coke FROST," said Nancy Smith, 7-Eleven's senior vice president of fresh foods and proprietary beverages. "In addition to exclusively carrying the Diet Coke FROST beverage, we're also offering fans a coupon to try it for free from our 7-Eleven app."

A mobile coupon for a free small Diet Coke FROST Cherry Slurpee can be found in the savings section of 7-Eleven's app, available for iPhone and Android platforms.