40-year Retail Veteran joins Park City Group

Press enter to search
Close search
Open Menu

40-year Retail Veteran joins Park City Group



Gary Rocheleau, a retail industry veteran with more than 40 years of experience, has joined Park City Group, -- a provider of consumer goods supply chain technology designed to increase sales and reduce out-of-stocks, -- as a senior advisor with responsibility for developing business solutions, consulting and expanding efforts in the retail channel.

“Gary is a highly accomplished senior leader with expertise in marketing execution, merchandising, management and sales for retail grocery,” said Randall K. Fields, chairman and CEO of Park City Group. “He brings invaluable experience especially in the retail grocery channel where the out-of-stock challenges are increasing,”

Recently, Rocheleau served as VP of retail marketing execution for Vons/Pavilions, a Safeway Company. His key responsibility was to interface with the centralized marketing group of Safeway Corporate. He previously served as acting SVP of corporate pharmacy, was VP of sales for California, Hawaii and Nevada, as well as president of Grocery Works, Safeway’s home shopping and delivery company, along with other roles. He began his career with Lucky Stores, Inc., where he spent nearly 23 years and his last position was VP of grocery. He began his tenure at Lucky in 1968 and steadily worked his way up through several positions including store manager, grocery supervisor, district supervisor, senior grocery buyer, head grocery buyer and Sales promotion manager.

“Retailers today have a challenge to continue to appeal to the consumer by making sure they have what the consumer comes to buy,” said Rocheleau. “With the visibility Park City Group provides to the shelf, retailers can engage their internal teams to create a process that works for them, resolves out-of-stock problems and increases profitability.”

Park City Group is a Software-as-a-Service provider that brings aims to bring visibility to the consumer goods supply chain, delivering actionable information that ensuring that product is on the shelf when the consumer expects it as well as providing food safety tracking information. Through a process known as Consumer Driven Sales Optimization, Park City Group helps its customers turn information into cash and increased sales, using the largest scan based platform in the world, according to the company.