Kroger Becomes Visory Health's Preferred Pharmacy

Rx discount card now accepted at grocer’s various banners

1/24/2024

Customers can use Visory Health's online prescription discount card at Kroger-owned pharmacies across the country, including King Soopers in Colorado.

The Kroger Co.-owned pharmacies nationwide and the company’s family of pharmacies, including Kroger, King Soopers, Fred Meyer, Ralphs, Smith’s and Fry’s, which operate 2,000-plus pharmacies across 35 states, have become preferred partners for Visory Health, a women-led, patient-first health tech prescription platform that offers access to affordable health care through its online prescription discount card. Visory Health chose Kroger because the two companies “share similar values,” according to the platform.

“Naming Kroger as our preferred pharmacy aligns perfectly with Visory Health, as we’re both working to build healthier lives and communities,” said Susan Lang, CEO and founder of Orlando, Fla.-based Visory Health. “We think Kroger's senior leadership does a tremendous job overseeing the company's operations and leading the charge in its mission that food is medicine. We’re excited to further our commitment to Kroger as we both make the world a healthier place.”

“As a preferred pharmacy, Kroger’s nearly 11 million daily customers have the opportunity to save money on their essential medications through the Visory Health discount card and can put those savings toward healthier food options in the store instead,” added Alexandra Robertson, Visory Health’s EVP of growth. “We don’t want anyone to have to choose between their necessary prescriptions or groceries, and through this partnership, people are able to have the best of both worlds.”

Visory Health enables Kroger customers to use the card for their family members and friends, without signing up or creating an account, and receive up to 80% off their medication costs. Consumers can download the Visory Health App in the App Store or Google Play Store and then add the digital prescription card to Apple Wallet or Google Wallet. For those who don’t have a digital wallet, the card can be downloaded on the “Rx Savings Card” page on Visory Health’s website.

Founded to address the financial burden of prescriptions that disproportionately affects women and low-income families, Visory Health has enabled more than 3.56 million customers to access essential medications while saving them $5 billion-plus, according to the company.

Serving more than 11 million customers daily through a digital shopping experience and a variety of banner names, Cincinnati-based Kroger is No. 4 on The PG 100, Progressive Grocer’s 2023 list of the top food and consumables retailers in North America. PG also named the company to its Retailers of the Century list.