New Marsh App Pays Shoppers for Brand Engagement

Midwest grocery chain Marsh Supermarkets is the first retailer in the nation to launch an innovative mobile app that pays its customers for interacting with national brands.

Marsh's Fresh Lettuce app is available for free download in the iTunes and Google Play store.

"Marsh is excited to help our customers capture significant savings with this first-of-its-kind app," said David Palmer, Marsh’s SVP of marketing, sales and advertising. "Fresh Lettuce turns our customers' downtime into dollars they can use to spend on anything they want in our stores, no matter what is in their basket. The customers are in control of what ads they see, when they choose to see them, and how they want to spend their earned dollars in our stores."

Customers who download the Marsh Fresh Lettuce app will be asked to link their Marsh Fresh Idea card to the app; no personal information is exchanged. After engaging with their preferred national brands through short interactive ads and videos, shoppers earn cash that loads directly to their Marsh Fresh Idea loyalty card. Earnings are then applied during checkout, no matter what products are in their basket.

Indianapolis-based Marsh operates 69 Marsh Supermarkets and O'Malia Food Markets in Indiana and Ohio, with 38 Indiana pharmacy locations.