Ridley's Expands into Ecommerce

Ridley's Family Markets has expanded its partnership with Sterling, Va.-based retail technology provider Digital Foodie to launch an ecommerce platform across five states in the Mountain West region.

The on-demand platform includes branded websites and mobile apps to help personalize shopping experiences, as well as state-of-the-art picking and fulfillment tools that optimize click-and-collect and home delivery processes. Additionally, the two companies are partnering to create compelling digital experiences for the Jerome, Idaho-based grocer's customers, and will work closely together on marketing initiatives and training programs on the new service to achieve a high level of consumer adoption.

In the digital era, the speed of which services are launched and adapted is fast. That was certainly true when a massive snowstorm caused the roof of the Ridley's grocery store in Weiser, Idaho, to collapse.Ridley's and Digital Foodie's teams sprang into action quickly, adding the service area for the store to the previously planned delivery area for the project and launching the delivery service two days after the roof collapse.

Ridley's customers are able to create baskets and place orders online or through their mobile devices. Customers can choose the most convenient pickup or delivery time for them, and are notified when the order is close to being delivered or if the status of the order changes. This results in a more transparent delivery process for the consumer.

"With the Digital Foodie platform, we stay in control of our on-the-go customers' experience as we add on-demand grocery as another service that makes shopping at Ridley's even more convenient and compelling,” said Mark Ridley, director of operations at Ridley's. “The Digital Foodie team has made it very easy and fast to map out the evolution to digital grocery."