Reasor’s Rebrands to Focus on Family Meals

Reasor’s, which is undergoing a rebranding effort, unveiled an updated logo with a new color scheme to portray its renewed focus on traditional family time at the dinner table.

The new sunshine yellow logo with brown fleurons also features the new tagline, “Bring your table to life.” The table is often the center of family life, and whether it’s the dinner table, kitchen table or a picnic table, Reasors’ wants to help people come together and eat great food while building family bonds, the company noted. 

The rebranding efforts include a remodel of the stores, with several having undergone the renovation that includes a more open layout and expanded selection in the bakery, cheese and bulk departments. The deli also has been altered into more of a grocerant concept.

Reasor’s, based in Tahlequah, Okla., currently operates 19 supermarkets and one convenience store throughout northeastern Oklahoma.