Weis Begins ‘Believe In Heroes’ Initiative

Weis Markets has launched its second annual Believe in Heroes promotion to benefit Wounded Warrior Project (WWP), an organization that raises awareness and enlists public support for the needs of injured service members. The program will run in all 162 Weis locations through December.

"Weis customers are always incredibly generous, especially when we ask them to help us assist the men and women who've honorably served our country," said Kurt Schertle, executive VP of Sunbury, Pa.-based Weis Markets. "We're confident that together we can make an impact for the Wounded Warrior Project and help to raise much-needed funds to support these servicemen and women for having sacrificed so much for our country."

Weis customers can contribute to the Believe in Heroes program by purchasing select products from brand names that feature the Wounded Warrior Project label, including Ore-Ida, Dannon, Gerber, Sargento, among others. Customers can also purchase WWP bracelets or magnets selling for $1 each, and reusable tote bags for $2.99.

WWP’s Believe in Heroes initiative calls on Americans to recognize the sacrifices made by the newest generation of veterans, and to honor the service of these individuals. The campaign aims to provide the American public with an opportunity to show their support and appreciation of veterans in their communities, and across the nation. In 2011, Weis raised $100,000 for the initiative.

Weis Markets operates 162 stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia.

In similar news, Hy-Vee stores throughout the Midwest will celebrate Veterans Day by offering a free breakfast to all veterans and active-duty military members.

Greg Frampton, assistant VP, food service for Hy-Vee, said the free breakfast buffet on Nov. 12 is the company's way of thanking veterans and military members for their service to the country. "Each year, this event just gets bigger and better," Frampton said. "It's a tradition we look forward to all year long."

Hy-Vee expects to serve more than 80,000 veterans and their guests this year at more than 200 Hy-Vee stores in eight states.  The buffet is complimentary for veterans and open to others at a small cost. Some stores have planned programs, displays, entertainment or other activities to accompany the breakfast; check with local stores for details.

Hy-Vee, Inc. operates 234 retail stores in eight Midwestern states.