Wegmans Mulling Attack of the Prepared Food 'Pods'
ROCHESTER, N.Y. -- Wegmans Food Markets here is reportedly using its flagship store in Pittsford to test a new modular meal-solution concept that could eventually seed a move into smaller, more fresh-food oriented stores.
Wegmans executive chef Eric Wendorff told WHAM-TV, Rochester's channel 13, that the pilot program consists of meal solution stations. "We're calling them pods. They're really bars that are quick meal solutions."
(Story continues below.)
The concept calls for a wide assortment of prepared foods to be made available to time-pressed families, so they can either eat the meals at the store or take them home.
Wegmans c.e.o. Danny Wegman told the station, "If we can make that work, we can build more smaller, more fresh food-oriented stores."
In the test, a vegetarian bar features vegetables, salads, and smoothies, while a seafood bar has a chef whipping up a variety of dishes. The company is also considering the inclusion a bar with Italian food.
Wegmans said the pilot program has received positive response so far. If that continues, Wegmans will introduce the pods to other locations.
Wegmans executive chef Eric Wendorff told WHAM-TV, Rochester's channel 13, that the pilot program consists of meal solution stations. "We're calling them pods. They're really bars that are quick meal solutions."
(Story continues below.)
The concept calls for a wide assortment of prepared foods to be made available to time-pressed families, so they can either eat the meals at the store or take them home.
Wegmans c.e.o. Danny Wegman told the station, "If we can make that work, we can build more smaller, more fresh food-oriented stores."
In the test, a vegetarian bar features vegetables, salads, and smoothies, while a seafood bar has a chef whipping up a variety of dishes. The company is also considering the inclusion a bar with Italian food.
Wegmans said the pilot program has received positive response so far. If that continues, Wegmans will introduce the pods to other locations.