Walmart, Unilever, Other Major Companies Support TransparencyIQ Event

Major brands and retailers will gather Oct. 17-18, 2017 in Rosemont, Ill., to support TransparencyIQ, a Path to Purchase Institute event. The conference will focus on how companies can strengthen customer loyalty through best practices in clarifying product information – ingredients, sourcing, production details, etc. – in order to become more transparent to consumers.

Attendees will learn the value of product transparency as a strategic business advantage, best practices in communications and marketing, and tangible applications for building stronger consumer connections. They will have opportunities to network with CPG companies, retailers, solution providers, and agencies in a collegial atmosphere, beginning with a kick-off reception and dinner on Oct.17.

Highlighted speakers include:

• Fred Bedore, senior director, sustainability, Wal-Mart Stores Inc., on retail’s opportunity
• Deborah Arcoleo, director of product transparency, The Hershey Co., on communicating transparency
• Jay Porter, president, Edelman, on why transparency matters
• Kristi Weaver, partner, McKinsey & Co., on the building blocks of a transparency strategy
• Andrew Mandzy, director of strategic insights for health and wellness, Nielsen, on transparency as a business builder
• Mike Wehrs, global head of data and products, GS1, on who’s influencing consumers

Other presentations include a video analysis of a shopper panel and case studies on fostering NGO and third party relationships.

“Product transparency is affecting how consumers make choices in selecting groceries, health and beauty items, and dining,” said Michael McMahon, president and executive director of the Path to Purchase Institute. “In fact, 98 percent of consumers responding to the 2016 Label Insight Shopper Trend Survey believe it’s important for them to consider the ingredients in the food products they buy, and three in four shoppers review what is – and isn’t – in the foods they buy. That’s why the Path to Purchase Institute is presenting this vital information. It’s an issue that can make a huge difference for brands and retailers facing a very competitive market.“

Advisory board members include representatives from Pepsico, Unilever, Cognizant, Topco, GS1, the University of North Carolina and founding sponsor Label Insight.

For more information, visit www.transparency-iq.com, or contact McMahon at [email protected].