United Supermarkets, Red Mango Test In-Store Concept

United Supermarkets LLC has teamed up with Red Mango, the No.1 Zagat-rated frozen yogurt and smoothies chain in America, to test a store-in-store concept.

The Lubbock, Texas-based supermarket chain is slated to open its first Red Mango counter later this month at its Judge Ely Boulevard location in Abilene. Construction begins today.

This is the first Red Mango location in Abilene, and the concept will be operated by Lubbock-based Beach Ventures LLC. Buddy Beach is the franchisee holder for Red Mango and operates a full-sized location in Lubbock.

The partnership with Red Mango is part of the family-owned grocery store chain’s effort to develop a well-rounded health and wellness program.

“We know frozen yogurt has become a popular family treat, and Red Mango is one of the healthiest in its category,” said Wes Jackson, chief merchandising officer for United Supermarkets. “Both United and Red Mango share a commitment to the health and wellness of our guests, so we feel this is a natural fit. We are excited to offer our guests a unique in-store experience with Red Mango.”

The Red Mango counter will also serve Arriba! coffee, United Supermarket’s private-label brand.

Red Mango serves frozen yogurt that is all-natural, nonfat and low-fat, gluten-free and packed with beneficial live and active probiotic cultures.