Tyson's Star Ranch Angus Brand Touts '100% Dedication'

Tyson Fresh Meats has launched a new promotion touting its Star Ranch Angus brand's commitment to high-quality beef.

Running through October, the "100% Dedication" promotion includes point-of-sale elements including ironman signs, on-pack labels and wobblers, among other items.

Additionally, Tyson is offering retailer participants a chance to win a $25 Dick’s Sporting Goods gift card by submitting a photo of their Star Ranch Angus beef “100% Dedication” promotion display, along with their name, mailing address and store name to [email protected].

“This year has been about communicating all of the ways we deliver 100% to consumers – 100% Satisfaction, 100% American, and now 100% Dedication,” said Rick Janke, brand manager for Tyson Fresh Meats. “We want consumers to know we’re completely committed to delivering a great eating experience in every package and that we fully back every purchase with our 100% satisfaction guarantee.”

Tyson Fresh Meats is a subsidiary of Springdale Ark.-based Tyson Foods, Inc.