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Campbell Soup Co. Recognized for Driving Center Store Sales and Profits
WHITE SULPHUR SPRINGS, W. Va. -- The Associate Member Council (AMC) of the Grocery Manufacturers Association (GMA) awarded its CPG Award to the Campbell Soup Co. here during the GMA Executive Conference. The award is given annually by the AMC to companies that show superior innovation, creativity, and industry collaboration. -
More Consumers Find Little Difference Between Private Label Products and National Brands: Survey
NEW YORK -- According to double-blind taste tests conducted in 10 locations across the country by Meyers Research Center for the Private Label Manufacturers Association (PLMA), consumers by a 51-percent-to-49-percent say the prefer the taste of private label items over their national brand counterparts in 12 popular categories.