Tops Debuts Super-Premium Pet Food Line

Tops Markets LLC has introduced Pure Harmony super-premium pet foods. Boasting cleaner, healthier ingredients, the made-in-the-USA, grain-free private label product has real lean meat or fish as the first ingredient; is made with no animal byproducts, corn, wheat or soy, and contains no artificial preservatives, flavors or colors. Additionally, the pet foods are rich in antioxidants, vitamins and minerals. The product line features wet and dry varieties, as well as treats.

According to Tops, a higher-quality product means that consumers can feed their pets less, pets on grain-free diets often experience fewer allergies, and eating such fare may eliminate pets’ digestive issues.

A coupon in this week’s Tops ad gives shoppers a $2 discount on the larger-size Pure Harmony products.

Williamsville, N.Y.-based Tops operates 172 supermarkets, with five additional locations run by franchisees under the Tops banner. Tops employs more than 16,000 associates in New York, northern Pennsylvania, western Vermont, and north central Massachusetts.